THE
SPOT
I'LL
NEVER
HEAR
The Spot I'll Never Hear is a radio ad for Fundación Telefónica, the first spot ever recorded by a deaf-mute person.
Through a software that translates sign language into verbal language, we made the first radio spot recorded by a deaf-mute person. This is how we invited youngsters to join the Think Big program to develop ideas like this.
The Radio ad titled The Spot Ill Never Hear was done by Y&R Madrid advertising agency for Fundacion Telefonica in Spain. It was released in Oct 2016.
The campaign was awarded with a Bronze Lion in Radio and a Short List in Direct at Cannes 2017. Two Silver in Audio and a Bronze in Media at the Festival Iberoamericano de la Comunicación Publicitaria "El Sol" 2018.
Fundación Telefónica