Outdoor campaign for the chain of bookstores Casa Del Libro. Because reading makes a lot of sense.
Casa del Libro is the largest bookstore in Spain with 46 establishments and a reference brand since its foundation on 1923, being the first one to create spaces so readers could glance at books freely.
The client requested a notorious and impressive graphic campaign for its stores that promotes the habit of reading expressing how important is to read and the current effect that the life-time stories have in our days, helping to understand our world.
For this, there were produced several posters and book covers for its stores creating direct analogies between classical literature titles and current issues, achieving a conceptual impact that’s brings closer the wide literary knowledge of decades of the Casa del Libro and todays audience.