Campaing for Fundación Intheos, a fundation that fights against children's cancer.
"Hola" magazine gives a free space ad to the fundation every year. But instead of doing a simple ad, we put it on sale.
At first, we published a blank ad page, inviting the brands to buy the ad space. Marina, a child cured of cancer, asked all major CEO in Spain to join the movement. For only 2.000€, 4.000€ or 6.000€, brands could appear in the second ad.
A month later, 46 brands appeared in the second ad.
This action raised 1.150.000€ including earned media, which helped to cure 42 children of cancer.
The campaign was awarded with a Grand Prix, two Gold and a Silver at El Ojo de Iberoamérica 2016. A Silver at the Festival Iberoamericano de la Comunicación Publicitaria "El Sol" 2016. And two Short List at Cannes 2016.
Fundación Intheos